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    LA TIMES: Great comic strips aren’t built on the backs of aging readers

    LA TIMES: Great comic strips aren’t built on the backs of aging readers

    Click for full story

    Comic strips’ plight isn’t funny
    Cartoonists fear that newspapers aren’t changing with the times to reach a print-averse younger generation.

    By Alex Chun, Special to The Times

    IN an upcoming “Opus” Sunday comic strip, Berkeley Breathed’s affable waterfowl Opus comes across an iPod-toting twentysomething who has no clue what a newspaper is. In the strip’s eight little boxes, Breathed succinctly sums up the plight of not only newspapers but also the comic strips contained therein: They “are trying to reach kids who literally have never picked up a newspaper before,” says Breathed, who burst on the national comics scene in 1980 with the cult-classic “Bloom County.”

    “What can we offer them as 25-year-old new workers that might interest them enough to pick up sheets of paper and examine them for several minutes a day?”

    That, Breathed says, is the million-dollar — or million-reader — question facing comic strip creators….

    Posted by Tim Leong on April 27th, 2006 filed in Blog |

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